for UX Design, Digital Product Strategy, and Beyond
The Elements of UX in the Age of AI
Join Jesse for an hour of insights and observations on the past, present, and future of UX design as digital product development becomes AI-enabled.
Decades of experience.
Work touching millions of users.
Always moving toward the future.
I’ve been a strategic advisor to digital product leaders for more than 25 years. The consulting firm I founded, Adaptive Path, influenced the entire field of UX design through its thought leadership. I’ve worked directly with hundreds of leaders to shape strategic approaches to new technology that connect user needs with business value.
AI Strategy
for Digital Teams
I’ve been working with AI technology and advising AI leaders for years before the current boom brought it into public consciousness. Now, I consult with product and design teams on AI transformation strategies that leverage this new technology’s power by building the skill sets and processes to enable it. Learn more about my approach.
Private Leadership Coaching
The right strategy never wins without the right leader behind it. As a professionally trained leadership coach, I help leaders not just develop strategies but develop themselves. Most leaders I meet have never had the support of a creative partner who can also help them build new personal strengths. My work has done that for years. Read what my clients say.
“I credit Jesse with helping me achieve my recent promotion from Design Director to Head of Design, equipping me with the confidence, clarity, and leadership skills needed to take this next step in my career. I would highly recommend his program to any design leader looking to grow and evolve in their role.”
— Head of Design, enterprise software industry
Public client testimonials from LinkedIn
“Jesse’s guidance has been a guiding light, illuminating the path toward effective, empathetic, and impactful design leadership. I am deeply grateful for Jesse’s mentorship, which undeniably propelled me towards becoming a more resilient, influential, and visionary design leader.”
Faz Besharatian on LinkedIn
“Jesse always made me feel supported and heard. Instead of trying to emulate the leaders of other fields around me, I’ve been able to explore what fits me. Jesse’s guidance helped me feel less alone when it comes to the things that are important to me.”
Tarryn Lambert on LinkedIn
“Professional guidance on my career path has been a game changer. Being intentional and acting to find someone that is there to support my particular vision and context has been tremendously positive. Thanks Jesse!”
Selene Castilla on LinkedIn
“I came out of my six months with Jesse a much stronger and more confident leader. Jesse created a safe space for genuine connection and the ability for me to be vulnerable and get to the root of what thought patterns and behaviors hold me back. I have a crystal clear vision for what I want for my future and thanks to Jesse I know I will realize my full potential!”
— Head of Design, enterprise software industry
Book your free Exploration Session
In this free one-hour Zoom session for potential clients, we’ll explore your situation and your goals together to discover how a private strategy consultant can help you achieve them. Here’s what one client said about just this one free session with me!
“Jesse has some sort of sixth sense for leadership situations. Through a single conversation he was able to untangle a bunch of disparate symptoms, insightfully put things in order, and guide me to a diagnosis of a months-long issue. This uncovered a clear path to a solution and was probably the most productive hour of the entire year!”
“I completed a six-month program with Jesse, focused on leading with vision, authenticity, and purpose. Jesse helped me refine my approach to design leadership, team dynamics, and organizational impact. Through deep discussions and structured coaching, I gained a deeper self awareness and new perspectives on scaling design teams, fostering cross-functional collaboration, and driving meaningful change within enterprise and platform organizations.”
— Head of Design, enterprise software industry
Latest insights from Jesse’s blog
How AI is evolving design practice: Andrew Hogan on Finding Our Way
Designers have been caught between speed and quality since long before toolmakers started telling us we didn’t have to choose. But with AI-driven automation making its way into design processes, that tension is surfacing in unexpected ways. “People feel like they’re a lot more efficient when they’re using AI in their design process, but they…
Responding to the AI mandate
You’ve seen the all-staff emails. The mandate coming down from C-suite executives regarding AI is overwhelmingly consistent: “Figure out how to use it or you’re fired.” These people are telling you they don’t know what they’re doing. Executive leaders literally do not know how AI tooling might impact their teams, their metrics, their outcomes. There…
Rising above AI mediocrity: Teresa Torres on Finding Our Way
The easier it is to create something, the more important human discernment becomes. But when it’s hard, when technical expertise is necessary to achieve an outcome, that serves as a sort of forcing function. Getting to an outcome requires a significant investment of time and energy to develop the acumen to both understand a problem…
Bio
Jesse James Garrett has been one of the most prominent voices in digital product design for more than 25 years. His career highlights include co-founding the groundbreaking UX consultancy, Adaptive Path; writing the foundational book The Elements of User Experience, whose iconic five-plane model has become a staple of the field; and defining Ajax, the dynamic interaction model that transformed web technology and design in the Web 2.0 era. His work has been published in more than a dozen languages and he is a frequent keynote speaker on making designers and organizations more human-centered in their work.
Finding Our Way
Finding Our Way is the acclaimed design leadership podcast from Jesse James Garrett and Peter Merholz, co-founders of Adaptive Path.
Jesse James Garrett 